Movember 2022
Okay has teamed up with Movember USA, a leading charity dedicated to men’s health, to help raise awareness for critical issues like prostate cancer, testicular cancer, and men’s mental health during the annual “Movember” campaign.
As part of this initiative, Okay holders will be able to add a legendary mustache to their Okay Bear profile pictures using token-gated toolkits, blending fun with advocacy. In addition, a unique 1/1 Movember Bear will be auctioned, with proceeds supporting Movember’s life-saving work.
“As a brand Movember is continually striving to innovate and remain relevant with emerging technology and audiences, which was why working with Okay was such an obvious collaboration. We have seen first-hand how quickly and passionately the Okay community responds, and the positive impact this can have. The team behind the scenes are great to work with and I have a feeling they are just getting started.”
Dan Cooper
Director of Innovation