The North Face
3 Howls Distillery
Outdoor clothing giant The North Face approached Tomorrow Partners to update the extensive set of icons used on their website. The icons needed to quickly communicate the complex technical features of each of their garments and do so within a space no larger than fifty by fifty pixels.
To accomplish this task Okay explored a number of different stylistic directions before landing on a minimal, single line weight approach that used one color to tell each story.
Design direction by Katie Heit Gardner.