Shift Payments Launch


This month San Francisco based financial start-up, Shift Payments launched to Dwolla users. Shift makes it easy to spend any store of value anywhere. This includes both fiat currencies as well as digital currencies, like loyalty points, airline miles and crypto currencies.

Working closely with brand strategist Natalie Linden, Okay delivered a new identity and supporting materials that reflected the simplicity and reliability their emerging user base had come to expect. The end result was a system that felt established, friendly and capable of effortlessly handling the complexities of organizing and moving your money.

Read more about this project.