Show Description

SFpark

AFAR Travel

Eat Real Festival

Making Parking Easier

SFpark is a San Francisco based program that uses new technologies and policies to improve city wide parking. Reducing traffic by helping drivers find parking benefits everyone. More parking availability makes streets less congested and safer while meters that accept credit and debit cards reduce frustration and parking citations.

Working with the city of San Francisco we developed a brand identity, educational and promotional materials and wayfinding signage that gave SFpark a consistent, authoritative and friendly voice all while clearly communicating important use information to the inhabitants of the city.

Since it’s launch the SFpark programs delivered on it’s promise of improving parking availability, lower rates, decreasing greenhouse emissions and lowering parking citations. As a result the initial pilot program has been embrassed and SFpark has become mainstay on the streets of San Francisco.