The Bay Lights
Teach For All
A Milestone In Public Art
The Bay Lights is 1.8 miles wide and 500 feet high LED light sculpture. Inspired by the Bay Bridge’s 75th Anniversary, artist Leo Villareal created a never repeating display of 25,000 LED white lights across the western span of the Bay Bridge which connects Oakland to San Francisco. With the ongoing efforts of Illuminate The Arts, the organization that initiated and continues to drive the project, the sculpture will be gifted to the people of California forever.
Even before going live, The Bay Lights was on its way to becoming a global sensation. A month before the grand lighting ceremony, Hemipsheres magazine listed the artwork as the number one thing to see in the world during 2013. Within the first six month, the artwork had garnered half a billion media impressions and a nod from world renowned public artist Christo Vladimirov Javacheff.
Illuminate The Arts came to Okay in need of an identity and updated mobile first web presence that succinctly told the story of the project, while underscoring Leo’s visionary contribution to the bridge. Okay delivered an identity that paid homage to the longstanding industrial workhorse that is the Bay Bridge, while hinting at the transformational possibilities of Leo’s ever changing work of art.