Helping members navigate the future
A3 Ventures is a branch of AAA that was launched in 2016 on a mission to experiment, invent and test-drive products and services that help their members navigate the future. The innovation lab explores the emerging landscapes of mobility, home, life management, financial services, and travel & leisure. They incubate their ideas and make strategic investments through their venture capital group.
Coming out of a recent re-branding with Leo Burnett‘s team, A3 Ventures was in need of a new online presence that properly positioned the venture’s relationship to AAA while attracting prospective investment partners and new talent. Working closely with content strategist, Natalie Linden and creative consultant, Karin Bryant, three distinct options were developed. One direction was then chosen to roll-out to all pages and states of the site and interactions were carefully considered with the development team before launch. The resulting site went live within their original timeframe and is designed to be flexible enough grow with the company well into the future.