3 Howls Distillery
The North Face
Made in Seattle
Founded in 2013 in the heart of Seattle’s SoDo neighborhood, 3 Howls Distillery offers a unique lineup of Northwest-inspired spirits. Producers of the award-winning 3 Howls Navy Strength Gin, the growing distillery also offers rum, whiskey and a host of 100% naturally flavored vapor-infused vodkas. All of 3 Howls’ craft spirits are conceived of, distilled, bottled, labeled and packaged by founders Will Maschmeier and Craig Phalen.
With demand for their unique spirits growing, 3 Howls came to Okay looking for an updated web presence that told there story as they began to enter an already saturated market. With a visual language already established, Okay developed a look and feel that worked within the parameters of existing packaging and brand materials while giving new clarity to the young company’s story. The result was a responsive website that looked great on all devices and gave Will and Craig the tools they needed to communicate with their growing audience.
Design and photographic art direction by Okay. Photography by Tuffer and Will Maschmeier.