3 Howls Distillery
The North Face
Made in Seattle
Founded in 2013 in the heart of Seattle’s SoDo neighborhood, 3 Howls Distillery offers a unique lineup of Northwest-inspired spirits. Producers of the award-winning 3 Howls Navy Strength Gin, the growing distillery also offers various styles of rum, vodka, whiskey, gin, and a host of 100% naturally flavored vapor-infused vodkas. All of 3 Howls’ premium craft spirits are conceived of, distilled, bottled, labeled and packaged by founders Will Maschmeier and Craig Phalen.
With demand for their unique spirits growing, 3 Howls came to Okay looking for an updated web presence that positioned the company as a serious producer as they began to enter already saturated new markets. With a visual language already in place, Okay developed a look and feel that worked within the parameters of existing packaging and brand materials while giving a new clarity to the young company’s story. The result was a responsive website that looked great on all devices and gave Will and Craig the tools they needed to communicate with their growing audience of craft spirits enthusiasts.
Design and photographic art direction by Okay. Photography by Tuffer and Will Maschmeier. Development by Craig Phalen.